Car makers also provide bonuses and financial incentives to dealers if they hit sales and customer-satisfaction targets, and maintain showrooms in tip-top shape. Shop for the same model with the same options from at least three dealers, and use a price offered by one dealer as leverage against the others.
3. Haggling pays off
The upshot when you negotiate? Stand firm with a reasonable price and the dealer will likely agree in order to close the sale. You’re the one with the money to spend, and you decide who gets your money. When you fall in love with a new car, remember that there’s probably an identical one at another dealer—-or you can order it from the factory. If one dealer won’t play ball, move on to the next one.